How to Pull Readers into Your High-profile Web Site

The web site 24sata we made this winter is the perfect example of successful site management. They deliver fresh content on a daily basis and they also try to stay relevant. The printed edition and the web site are both targeted towards younger population. Their content ranges from political actualities to sports and entertainment. Articles are short and concise. When launching the site, we provided full color printed manual (90 pages!) for the web site management. And boy did that pay off! It’s really great seeing those guys using all features we built in the administration area. There are a few examples of common Flash teasers they created to pull readers in. We can’t be more proud!

example 1
The black with black is new black!

example 2
It’s always good to break main color palette (which is red/gold/white) by adding some bright shades of green. Full attention guaranteed. I’d personally go with fluorescent green.

example 3
Example of modern approach–breaking conventions by placing article title on the random position. Alignment is so last year’s snow.

example 4
Here, the article title is perfectly placed, so all most important parts of the image are visible. We have those cars in the front and traffic lights in the background of the scene. Oh, I’m so jealous at this guy’s talent.

Why not checking the web site, they add new cutting edge teasers all the time.


All above was my personal sarcastic view on the site management. Above teasers are far from adequate. They are ridiculous. Oh, and I forgot disclaimer–this article does not reflect opinion of my respected employers.

Marko Dugonjić is a designer specialized in user experience design, web typography and web standards. He runs a nanoscale user interface studio Creative Nights and organizes FFWD.PRO, a micro-conference and workshops for web professionals.

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