web.burza is not WeBurza (or customers are not stupid)

Recently, a few people contacted us via agency’s web form, requesting the quote ‘as arranged at the meeting’. At first, I was confused about getting messages from the clients I never heard about and after some of them requested a quote for server leasing (WTF is that, anyway?), we investigated this unusual situation.

Apparently, Google search for weburza (with a single letter B) returns a company which provides similar services like the agency I work for. And this other agency, WeBurza is also from Croatia. If somebody’s doing business with WeBurza, she might unintentionally land to our contact page if she searched for webburza (with a double letter B). A trivial spelling error could make her finish up with entirely different company.

Now, I can’t find a single reason why would some company want us to take over it’s potential customers. The thing is, the other company’s original name – ADASTA d.o.o. – has nothing to do with the words web, burza or a combination of the two.

The only thing that comes to my mind (that would partially explain their unbelieveably similar choice of a brand name) is that they’re trying to pick up some of the incautious clients coming from Google… If that’s the reason behind it, it’s very, very lame reason – imagine how would you feel if someone sold you Rebok instead of Reebok.

Now, why do I care? Maybe I’m afraid of somebody steals our business, I can’t tell… But what I know for sure is that I can’t believe that there’s still people who think the customers are stupid. They are not. Customers are not stupid.

Marko Dugonjić is a designer specialized in user experience design, web typography and web standards. He runs a nanoscale user interface studio Creative Nights and organizes FFWD.PRO, a micro-conference and workshops for web professionals.

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