Tag based advertising?
How is the tag based advertising done at Coolinarika.com?
- users are tagging recipes
- advertiser reserves a desired set of tags
- in this case, the
company“Eva sardine” reserved the following tags: fish, shrimps, main course, sea food, sea, … eva (the name of the company)
- if the recipe is tagged with some of those preselected tags, there is a relevant ad displayed.
Clever, huh? But the most interesting part is the following edge case.
Update: “Eva sardine” is actually a brand, not a company. Spotted and pointed to by lekke.