Tag based advertising?

How is the tag based advertising done at Coolinarika.com?

  1. users are tagging recipes
  2. advertiser reserves a desired set of tags
  3. in this case, the company brand “Eva sardine” reserved the following tags: fish, shrimps, main course, sea food, sea, … eva (the name of the company brand)
  4. if the recipe is tagged with some of those preselected tags, there is a relevant ad displayed.

Clever, huh? But the most interesting part is the following edge case.

Update: “Eva sardine” is actually a brand, not a company. Spotted and pointed to by lekke.

Marko Dugonjić is a designer specialized in user experience design, web typography and web standards. He runs a nanoscale user interface studio Creative Nights and organizes FFWD.PRO, a micro-conference and workshops for web professionals.

Interested in more content like this?