b++ Tag based advertising?

How is the tag based advertising done at Coolinarika.com?

1. users are tagging recipes
2. advertiser reserves a desired set of tags
3. in this case, the company brand “Eva sardine” reserved the following tags: fish, shrimps, main course, sea food, sea, … eva (the name of the company brand)
4. if the recipe is tagged with some of those preselected tags, there is a relevant ad displayed.

Clever, huh? But the most interesting part is the following edge case.

Update: “Eva sardine” is actually a brand, not a company. Spotted and pointed to by lekke.

Time designation No. 2007.11.18.16:11
Cat: coding/design, entertainment.

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