From Oxford American Writers Thesaurus:

Impartial: unbiased, unprejudiced, neutral, nonpartisan, nondiscriminatory, disinterested, detached, dispassionate, objective, open-minded, equitable, evenhanded, fair, fair-minded, just; without favoritism, without fear or favor.

Treat your users well. Don’t underestimate anything.

Marko Dugonjić is a designer specialized in user experience design, web typography and web standards. He runs a nanoscale user interface studio Creative Nights and organizes FFWD.PRO, a micro-conference and workshops for web professionals.

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