Jim Coudal: The Three Question Test

Jim Coudal on evaluating whether or not to pursue a project:

1. Will we be able to make money? We’re a business. We have mortgages and tuitions to pay. Plus, if we don’t make some cash once in a while, how will we feed our habit of continually screwing around?

2. When we’re done, will we be proud of the work we’ve done? Slaving for months on a project only to not want to show it to anyone when you’re finished just plain sucks. No amount of money can make that feel better.

3. Can we learn a little something new along the way? Executing the project has to make us smarter and help satisfy our curiosity, which we think is our greatest asset.