SeekandHit realign

Creative Nights was re-hired by the Internet marketing agency SeekandHit to realign their web site. The previous redesign was back in April 2009. and it was quite a success, but there is always room for improvements.

It was quite a challenge not to overdo it, especially when the existing design is so familiar, and both — the client and us — were so eager about the process. However, the goal was not to make something prettier or different or wild (which would result in a short-term hype), but instead to focus on tiny little details. After the last relaunch, significant number of pages were published ad hoc and that parts needed our attention the most.

The feedback from Seekandhit clients and visitors was of a great help. Not the “I wish you had…” kind of complaints, but rather relevant comments, for instance “I didn’t understand how X service works or how service Y can help me.”. Mario Frančešević, the Seekandhit CEO also delivered very useful brief based — among other things — on visitors behavior tracked by Google Analytics.

The cornerstone for this iteration were detailed screenshots of actual adverts and illustrations for the most prominent advertising features. That was especially important on Services Overview page, where some visitors had difficulties understanding the differences between various advertising platforms.

Another roadblock for visitors was Project Questionnaire, which had too many (specific) questions than is normally required for the initial contact. SeekandHit tries to custom-tailor campaigns for each client, so the obvious shift was to simplify the web form and provide the prospects with a brief overview of the process in a form of numbered steps.