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<channel>
	<title>maratz.com</title>
	
	<link>http://www.maratz.com/blog</link>
	<description>Hypertext rulez™</description>
	<pubDate>Fri, 16 May 2008 04:42:18 +0000</pubDate>
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	<language>en</language>
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		<title>Croatian HRT rips-off BBC.co.uk</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/290813970/</link>
		<comments>http://www.maratz.com/blog/archives/2008/05/15/croatian-hrt-rips-off-bbccouk/#comments</comments>
		<pubDate>Thu, 15 May 2008 10:05:08 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[general]]></category>

		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/?p=268</guid>
		<description><![CDATA[
HRT robbed&#160;BBC.
This is the embarrassment of the decade for the Croatian web&#160;community.
Follow the original thread at mi3dot.org. It is a Google&#8217;s translation from Croatian to English, but you&#8217;ll get the&#160;picture.
If you care, please let us&#160;know.
More&#160;voices:

zytzagoo: HRT vs&#160;BBC
Marketing Servis: HRT.hr i BBC.co.uk ko brata&#160;dva!
T-portal: HRT &#8216;posudio&#8217; dizajn od&#160;BBC-ja?

Davor Peić Gavran: Croatian HRT vs BBC.co.uk, totally rip&#160;off
Index: [...]]]></description>
			<content:encoded><![CDATA[<div class="alignleft-pull"><a href="http://www.flickr.com/photos/maratz/2493787941/" title="HRT.hr stolen design (20080515) by maratz, on Flickr"><img src="http://farm3.static.flickr.com/2123/2493787941_18e0e6626d_m.jpg" width="149" height="240" alt="HRT.hr stolen design (20080515)" /></a></div>
<p><a href="http://www.hrt.hr/">HRT</a> robbed&nbsp;<a href="http://www.bbc.co.uk/">BBC</a>.</p>
<p>This is <em>the</em> embarrassment of the decade for the Croatian web&nbsp;community.</p>
<p>Follow the original thread at <a href="http://google.com/translate?u=http://www.mi3dot.org/forum/viewtopic.php?p=130688&#38;sl=hr&#38;tl=en">mi3dot.org</a>. It is a Google&#8217;s translation from Croatian to English, but you&#8217;ll get the&nbsp;picture.</p>
<p><strong>If you care, please let us&nbsp;know.</strong></p>
<p>More&nbsp;voices:</p>
<ul>
<li><a href="http://zytzagoo.net/blog/">zytzagoo</a>: <a href="http://zytzagoo.net/blog/2008/05/15/hrt-vs-bbc/trackback/">HRT vs&nbsp;BBC</a></li>
<li><a href="http://marketingservis.com/">Marketing Servis</a>: <a href="http://marketingservis.com/internet/hrt-hr-i-bbc-co-uk/">HRT.hr i BBC.co.uk ko brata&nbsp;dva!</a></li>
<li><a href="http://www.tportal.hr/">T-portal</a>: <a href="http://www.tportal.hr/tehnologija/internet/page/2008/05/15/0242006.html">HRT &#8216;posudio&#8217; dizajn od&nbsp;BBC-ja?</a>
</li>
<li><a href="http://www.cosmosart.org/">Davor Peić Gavran</a>: <a href="http://www.cosmosart.org/en/blog/comments/croatian_hrt_vs_bbccouk_totally_rip_off/">Croatian HRT vs BBC.co.uk, totally rip&nbsp;off</a></li>
<li><a href="http://www.index.hr">Index</a>: <a href="http://www.index.hr/vijesti/clanak/iz-koda-hrtove-stranice-najednom-nestalo-ime-tvrtke-koja-ju-je-radila/386937.aspx">Iz koda HRT-ove stranice najednom nestalo ime tvrtke koja ju je&nbsp;radila</a></li>
<li><a href="http://www.index.hr">Index</a>: <a href="http://www.index.hr/vijesti/clanak/hrtova-nova-web-stranica-besramni-plagijat-bbccouk/386887.aspx">HRT-ova nova web stranica besramni plagijat&nbsp;bbc.co.uk</a></li>
<li><a href="http://www.index.hr">Index</a>: <a href="http://www.index.hr/vijesti/clanak/hasim-bahtijari-pitat-cu-na-vijecu-koliko-je-novaca-utroseno-na-izradu-novih-stranica-hrta/386919.aspx">Hašim Bahtijari: Pitat ću na Vijeću koliko je novaca utrošeno na izradu novih stranica&nbsp;HRT-a</a></li>
<li><a href="http://www.index.hr">Index</a>: <a href="http://www.index.hr/vijesti/clanak/dizajneri-slozni-hrt-je-pokrao-bbc-i-to-lose/386912.aspx">Dizajneri složni: HRT je pokrao BBC, i to&nbsp;loše</a></li>
</ul>
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		<item>
		<title>Red font sizes in Typetester</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/290725408/</link>
		<comments>http://www.maratz.com/blog/archives/2008/05/15/red-font-sizes-in-typetester/#comments</comments>
		<pubDate>Thu, 15 May 2008 06:59:56 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[typetester]]></category>

		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/?p=267</guid>
		<description><![CDATA[
Typetester user Jason from Robbinsville&#160;asked:
Why are some font sizes in the typetester drop down size list in red and others&#160;not?

The highlighted values in font size drop-down match the ones in&#160;Photoshop.
Those values are also known as Typographic scale. Mark Boulton wrote a series of short articles on the topic. Here&#8217;s a quote from Five simple steps [...]]]></description>
			<content:encoded><![CDATA[<div class="alignleft-pull"><img src="http://www.maratz.com/img/2008/may/photoshop-font-sizes.gif" alt="photoshop font size tool" /></div>
<p><a href="http://typetester.maratz.com/">Typetester</a> user <strong>Jason</strong> from <a href="http://www.robbinsvilleweb.com/">Robbinsville</a>&nbsp;asked:</p>
<blockquote><p>Why are some font sizes in the typetester drop down size list in red and others&nbsp;not?</p>
</blockquote>
<p>The highlighted values in font size drop-down match the ones in&nbsp;Photoshop.</p>
<p>Those values are also known as Typographic scale. <a href="http://markboulton.co.uk">Mark Boulton</a> wrote a series of short articles on the topic. Here&#8217;s a quote from <cite><a href="http://www.markboulton.co.uk/journal/comments/five_simple_steps_to_better_typography_part_4/">Five simple steps to better typography - Part&nbsp;4</a></cite>.</p>
<blockquote><p>In the sixteenth century, European typographers developed a series of typeface sizes, a scale (the musical analogy is a good one - stick with me). As shown in the diagram they are sizes we&#8217;re are all familiar with. Six point through to Seventy-Two point type has remained pretty much intact for over four hundred years. In fact, they are the default font sizes in many applications (give or take a&nbsp;few.).</p>
<p>So, what&#8217;s so special about these sizes? Well, because this scale of sizes has been used for centuries, if set correctly, type set in this scale will appear more pleasing to the eye and therefore more&nbsp;legible.</p></blockquote>
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		<item>
		<title>Web.start 2008 report</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/287388804/</link>
		<comments>http://www.maratz.com/blog/archives/2008/05/10/webstart-2008-repor/#comments</comments>
		<pubDate>Sat, 10 May 2008 09:01:07 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[general]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/?p=266</guid>
		<description><![CDATA[The major Croatian web conference Web.start moved to a better location, the Hypo EXPO XXI Center. It was so much more convenient for networking, because of broad terraces and numerous coffee shops where we all had endless discussions. Very smart move.
Downsides
Too many sponsor slots, sponsor slots too long and timetable was re-arranged on-the-fly a couple [...]]]></description>
			<content:encoded><![CDATA[<p>The major Croatian web conference <a href="http://webstart.ini.hr/news/en/">Web.start</a> moved to a better location, the Hypo EXPO XXI Center. It was so much more convenient for networking, because of broad terraces and numerous coffee shops where we all had endless discussions. Very smart move.<span id="more-266"></span></p>
<h2>Downsides</h2>
<p>Too many sponsor slots, sponsor slots too long and timetable was re-arranged on-the-fly a couple of times during the day. But that will be taken care of next time. They promised. And I believe in that, because the team behind the event is getting better and better each&nbsp;time.</p>
<h2>On the tech&nbsp;day</h2>
<p>All the non-sponsored slots were quite engaging. I only regret that there was no more designers and developers in the crowd, who could make a good use of those. I love how most of the speakers were authentic and shared their tips without a&nbsp;blink.</p>
<h2>On the biz&nbsp;day</h2>
<p>We found out about all about funding — how much money one can raise for a start-up, what kind of profit angels and VCs are expecting and how the things are going to change in terms of decision making once you&#8217;ve been funded. I was surprised about such both-directional and transparent dialogue. Kudos to&nbsp;that.</p>
<div style="width: 500px !important; margin-left: -80px; margin-bottom: 1.8em"><a href="http://www.flickr.com/photos/maratz/2478110573/" title="Models by maratz, on Flickr"><img src="http://farm3.static.flickr.com/2020/2478110573_982bb05a35.jpg" width="500" height="375" alt="Models" style="max-width: 500px !important;" /></a></div>
<h2>People as always made my&nbsp;conference</h2>
<p>Getting together with some old buddies and seeing online acquaintances becoming friends, T-shirt exchange, iPhone battles, geek porn stories, practical jokes&#8230; if only we could arrange such meetings more&nbsp;often.</p>
<p>Next time?&nbsp;Sure.</p>
<p>See some pictures @&nbsp;<a href="http://marinshe.bloger.hr/post/web-start--dan-prvi/808980.aspx">Marinshe</a></p>
<h3>Addenum</h3>
<p>Superawesome <a href="http://dnevnikeklektika.com/">Dragan Babić</a> also <a href="http://dnevnikeklektika.com/blog/webstart-08-utisci">wrote an article</a> and reminded me I haven&#8217;t linked my presentation&nbsp;:)</p>
<p><object width="420"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=to-korisnici-ele-1210285739306303-8"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=to-korisnici-ele-1210285739306303-8" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object></p>
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		<item>
		<title>Time Capsule wireless printing</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/281543800/</link>
		<comments>http://www.maratz.com/blog/archives/2008/05/01/time-capsule-wireless-printing/#comments</comments>
		<pubDate>Thu, 01 May 2008 16:34:07 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[technology]]></category>

		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/?p=264</guid>
		<description><![CDATA[You might have a problem printing to your USB printer connected to your Time Capsule, with the error message &#8220;Network Host &#8230; is busy&#8221; as described in the topic 10.5 Printing Error &#8220;Network Host Busy&#160;Problem&#8221;.
If that&#8217;s the case, here&#8217;s the quick&#160;tip.
First, make sure the Time Capsule recognizes the printer. You can check that under the [...]]]></description>
			<content:encoded><![CDATA[<p>You might have a problem printing to your USB printer connected to your Time Capsule, with the error message &#8220;Network Host &#8230; is busy&#8221; as described in the topic <a href="http://discussions.apple.com/thread.jspa?messageID=7098906">10.5 Printing Error &#8220;Network Host Busy&nbsp;Problem&#8221;</a>.</p>
<p>If that&#8217;s the case, here&#8217;s the <strong>quick&nbsp;tip</strong>.</p>
<p>First, make sure the Time Capsule recognizes the printer. You can check that under the &#8220;Manual Setup&#8221; in your Airport&nbsp;Utility.</p>
<p><img src="http://www.maratz.com/img/2008/mar/tc-printers.jpg" height="301" width="420" alt="Time Capsule list of printers" /></p>
<p>Next, open System Preferences, choose &#8220;Print <span class="amp">&amp;</span> Fax&#8221; and hit the plus button on the left (i.e. add printer). At this point you should already have your printer drivers installed on the&nbsp;computer.</p>
<p>The default tab is the most probably IP and that is misguiding. Switch to &#8220;Default&#8221; and wait a couple of seconds. This however could take a while, just don&#8217;t close the window too soon. When the list is updated, select a printer from the list (the &#8220;Kind&#8221; column should indicate&nbsp;Bonjour).</p>
<p><img src="http://www.maratz.com/img/2008/mar/add-printer.jpg" height="387" width="420" alt="Add printer" /></p>
<p>Finally, hit &#8220;Add&#8221; on the same screen and you&#8217;re&nbsp;done.</p>
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		<item>
		<title>Our fathers like icons.</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/279552070/</link>
		<comments>http://www.maratz.com/blog/archives/2008/04/28/fathers-like-icons/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 14:06:09 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[entertainment]]></category>

		<category><![CDATA[fatherhood]]></category>

		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/?p=255</guid>
		<description><![CDATA[
I had a&#160;quest.
My Old Man asked me to find a decent mobile phone for him. He wasn&#8217;t after anything fancy — &#8220;Just to have the large letters on a display&#8221;, he&#160;requested.
My Dad doesn&#8217;t care about the model and make. His only concern is avoiding troubles he used to have when sending text messages. He is [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.maratz.com/img/2008/apr/our-fathers-icons.gif" height="263" width="420" alt="" /></p>
<h2>I had a&nbsp;quest.</h2>
<p>My Old Man asked me to find a decent mobile phone for him. He wasn&#8217;t after anything fancy — &#8220;Just to have the large letters on a display&#8221;, he&nbsp;requested.</p>
<p>My Dad doesn&#8217;t care about the model and make. His only concern is avoiding troubles he used to have when sending text messages. He is having trouble reading text on the small&nbsp;screen.</p>
<p>To make things harder, my Dad  is a tiler. Tilers have enormous fists and fingers. Probably, the largest of all builders. When your hands are like paws, you’re having trouble using a small&nbsp;keyboard.</p>
<p>So I bought him a Nokia. I found a model that has both — large display with large letters and fairly large&nbsp;buttons.</p>
<h2>I have two phone&nbsp;numbers.</h2>
<p>The phone I use to talk to my parents is a personal one and we have cheap calls, since we&#8217;re on the same carrier. When he calls me on my business phone, they charge him much more than they should. But Dad keeps calling me on that phone. I wondered&nbsp;why.</p>
<p>When I gifted the new phone to my father, I added my business phone number, just in&nbsp;case.</p>
<p>This new phone has large letters on the large display and large buttons. The phone also has large icons which you can assign to any contact in the address book. When I added a new phone number, I automatically assigned an icon to it. Since then, my father calls me to that&nbsp;number.</p>
<p>I will have to remove the&nbsp;icons.</p>
<p class="caption"><cite>Illustration by <a href="http://www.teribl.org/">Marko&nbsp;Kršul</a></cite></p>
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		<item>
		<title>See you @ Web.start Zagreb, HR</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230487/</link>
		<comments>http://www.maratz.com/blog/archives/2008/04/23/see-you-at-webstart-zagreb-croatia/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 20:06:19 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[events]]></category>

		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/?p=263</guid>
		<description><![CDATA[ Web.start is a local web conference with strong focus on Web application development and Web startups. The conference takes place on May 8-9, 2008, at Hypo EXPO XXI Centre in Zagreb,&#160;Croatia.
This year the schedule is really, really promising. If you are around and you understand Croatian, you shouldn’t miss the opportunity to hear what’s [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://webstart.ini.hr/" class="alignleft-pull"><img src="http://www.maratz.com/img/2008/may/webstart_160x46.gif" height="46" width="160" alt="" /></a> <a href="http://webstart.ini.hr/">Web.start</a> is a local web conference with strong focus on <strong>Web application development</strong> and <strong>Web startups</strong>. The conference takes place on May 8-9, 2008, at Hypo EXPO XXI Centre in Zagreb,&nbsp;Croatia.</p>
<p>This year <a href="http://webstart.ini.hr/schedule/">the schedule</a> is really, <em>really</em> promising. If you are around and you understand Croatian, you shouldn’t miss the opportunity to hear what’s going on at the local startup&nbsp;scene.</p>
<p>On the other hand, if you have an interesting project yourself, then there is a chance to meet some quality VCs to help you&nbsp;out.</p>
<p>I’ll be there both days, so drop by and say &#8220;Hi!&#8221;. If I look confused, don’t worry — that’s just me being full of excitement about my presentation <strong>”What the users want?”</strong>. The presentation will give a short insight in user&#8217;s needs, based on our work with users and focus groups at&nbsp;<a href="http://www.croportal.net/">Croportal</a>.</p>
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		<item>
		<title>Don’t blame the fonts, blame the designers</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230488/</link>
		<comments>http://www.maratz.com/blog/archives/2008/04/16/dont-blame-the-fonts-blame-the-designers/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 01:24:57 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[coding/design]]></category>

		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/?p=262</guid>
		<description><![CDATA[5 FONTS I WISH WOULD DIE.
Reading that blog post was extremely sad to&#160;me.
There are times when those so-called &#8220;ugly fonts&#8221; work extremely&#160;well.
And if the target group loves Comic Sans, they are going to get the Comic Sans. Using particular font or avoiding it &#8212; based on a personal preference is utterly ridiculous. That is not [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.3point7designs.com/blog/2008/04/14/5-fonts-i-wish-would-die/">5 FONTS I WISH WOULD DIE</a>.<br />
Reading that blog post was extremely sad to&nbsp;me.</p>
<p>There are times when those so-called &#8220;ugly fonts&#8221; work extremely&nbsp;well.</p>
<p>And if the target group loves Comic Sans, they are going to get the Comic Sans. Using particular font or avoiding it &#8212; based on a personal preference is utterly ridiculous. That is not designing, that is creating an&nbsp;artwork.</p>
<p>Use what your users love. Use what communicates best.<br />
Even if that&#8217;s Comic Sans. And try to live with&nbsp;it.</p>
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		<item>
		<title>It’s CSS Dressed Day! Yay!</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230489/</link>
		<comments>http://www.maratz.com/blog/archives/2008/04/15/its-css-dressed-day-yay/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 09:00:06 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[coding/design]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/?p=261</guid>
		<description><![CDATA[Watch out for the falling&#160;mortar!
TODO&#160;(me):

contact&#160;page
about&#160;page
favicon done.

TODO&#160;(you)

enjoy!

]]></description>
			<content:encoded><![CDATA[<p>Watch out for the falling&nbsp;mortar!</p>
<h3>TODO&nbsp;(me):</h3>
<ul>
<li>contact&nbsp;page</li>
<li>about&nbsp;page</li>
<li><del datetime="2008-04-24T21:57:53+00:00">favicon</del> <ins datetime="2008-04-24T21:57:53+00:00">done.</ins></li>
</ul>
<h3>TODO&nbsp;(you)</h3>
<ul>
<li>enjoy!</li>
</ul>
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		<title>Don’t ask… it’s CSS naked day week</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230490/</link>
		<comments>http://www.maratz.com/blog/archives/2008/04/09/css-naked-dayweek/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 05:45:18 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[coding/design]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/?p=259</guid>
		<description><![CDATA[http://naked.dustindiaz.com/
]]></description>
			<content:encoded><![CDATA[<p><a href="http://naked.dustindiaz.com/">http://naked.dustindiaz.com/</a></p>
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		<title>Captioning Sucks</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230491/</link>
		<comments>http://www.maratz.com/blog/archives/2008/04/01/captioning-sucks/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 06:19:05 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[coding/design]]></category>

		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/archives/2008/04/01/captioning-sucks/</guid>
		<description><![CDATA[
What? Where did you get&#160;that?
The Accessibility Superhero Detective Joe Clark was hired to discover the truth about the subject. We all hoped the situation is not so dramatic, but boy &#8212; were we&#160;wrong!?
Yea, but why exactly captioning&#160;sucks?

Not enough of&#160;it
They don&#8217;t&#160;listen
It&#8217;s hard to&#160;read
Deaf people settle for&#160;crumbs
The wrong&#160;kind
The fox is watching the&#160;henhouse
There are no&#160;standards

]]></description>
			<content:encoded><![CDATA[<p><a href="http://captioningsucks.com/"><img src="http://www.maratz.com/img/2008/apr/captioning-sucks.jpg" alt="Captioning Sucks! No shit, Sherlock! Now let&#8217;s fix it!" width="420" height="90" /></a></p>
<h2>What? Where did you get&nbsp;that?</h2>
<p>The Accessibility Superhero Detective <a href="http://joeclark.org/">Joe Clark</a> was <a href="http://joeclark.org/micro/">hired</a> to discover the truth about the subject. We all hoped the situation is not so dramatic, but boy &#8212; were we&nbsp;wrong!?</p>
<p>Yea, but why <em>exactly</em> <a href="http://captioningsucks.com/"><strong>captioning&nbsp;sucks</strong></a>?</p>
<ul>
<li><a href="http://captioningsucks.com/enough/">Not enough of&nbsp;it</a></li>
<li><a href="http://captioningsucks.com/ignored/">They don&#8217;t&nbsp;listen</a></li>
<li><a href="http://captioningsucks.com/fonts/">It&#8217;s hard to&nbsp;read</a></li>
<li><a href="http://captioningsucks.com/crumbs/">Deaf people settle for&nbsp;crumbs</a></li>
<li><a href="http://captioningsucks.com/wrongkind/">The wrong&nbsp;kind</a></li>
<li><a href="http://captioningsucks.com/fox/">The fox is watching the&nbsp;henhouse</a></li>
<li><a href="http://captioningsucks.com/standards/">There are no&nbsp;standards</a></li>
</ul>
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		<title>80/20 Event Diet?</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230492/</link>
		<comments>http://www.maratz.com/blog/archives/2008/03/28/8020-event-diet/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 08:31:18 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[events]]></category>

		<category><![CDATA[general]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/archives/2008/03/28/8020-event-diet/</guid>
		<description><![CDATA[So I&#8217;m catching up with what&#8217;s happening in the industry. You know, one of these days when you zeroed-out your mailbox and entered the &#8220;save for later&#8221; folder in your favorite e-mail&#160;app.
You probably wonder about how do you clean your Inbox? Since you are asking, we intensively worked on the relaunch of Croportal last week, [...]]]></description>
			<content:encoded><![CDATA[<p>So I&#8217;m catching up with what&#8217;s happening in the industry. You know, one of these days when you zeroed-out your mailbox and entered the &#8220;save for later&#8221; folder in your favorite e-mail&nbsp;app.</p>
<p>You probably wonder about how do you clean your Inbox? Since you are asking, we intensively worked on the relaunch of <a href="http://www.croportal.net/">Croportal</a> last week, and as a reward, the team had a couple of days&nbsp;off.</p>
<p>At this very moment I&#8217;m writing the post in one of the 40+ tabs in Safari. And I still haven&#8217;t option-spaced <a href="http://www.newsgator.com/Individuals/NetNewsWire/Default.aspx">NetNewsWire</a>. There&#8217;s recent unpacked shipment from Amazon on a shelf across the table. If only days would last&nbsp;longer.</p>
<p>There was a time when web standards pioneers had all the important stuff only in the Bookmarks, because there was simply just a few resources. It was quite handy and convenient having them all in the Bookmarks bar. I sometimes miss that&nbsp;comfort.</p>
<p>Where there was just a dozen of on-topic resources to follow, now is the hundreds. Where there was 2 or three events a year, now is the ten or 20 at&nbsp;least.</p>
<p>I was <a href="http://www.cameronmoll.com/archives/000010.html">introduced by 80/20 rule</a>  back in 2004. Fast-forward four years later and I wonder which ones are considered today&#8217;s 20% must-read authors? Even if I knew, one would still need considerable amount of time for all the latest&nbsp;stuff.</p>
<p>The above question applies to events, too &#8212; are there 20% events that cover 80% of the current&nbsp;topics?</p>
<p>The <a href="http://upcoming.yahoo.com/search/?type=Events&#038;q=web+design">schedule</a> can be occasionally a serious threat, time and budget-wise. Especially if you have to travel across the continent and have tons of work that just don&#8217;t allow frequent travel&nbsp;breaks.</p>
<p>We&#8217;ve been practicing various <a href="http://bitliteracy.com/">media diet</a> programs. Should we also consider <em>event&nbsp;diet</em>?</p>
<p>How to judge which one to choose and which one to discard from the list? With media, you test it for some period and then decide is it good enough to enter reader&#8217;s A-list, but for obvious reasons, you can&#8217;t apply the same method with&nbsp;events.</p>
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		<title>You’re Not a Programmer, We Won’t Pay You That Much</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230493/</link>
		<comments>http://www.maratz.com/blog/archives/2008/01/22/you-are-not-programmer/#comments</comments>
		<pubDate>Tue, 22 Jan 2008 15:36:40 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[coding/design]]></category>

		<category><![CDATA[general]]></category>

		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/archives/2008/01/22/you-are-not-programmer/</guid>
		<description><![CDATA[
Occasionally, people ask me to create XHTML/CSS template based on provided .PSDs. Most of the time, such projects are pretty straight-forward &#8212; I tell the hourly rate and the estimated hours. The prospective client then accepts the offer or&#160;not.
It could be zillion reasons why clients reject offers and I&#8217;m used to some neutral (read: polite) [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/maratz/1745445879/" title="Archives by years by maratz, on Flickr"><img src="http://farm3.static.flickr.com/2077/1745445879_90a66b7c85.jpg" width="420" alt="Archives by years" /></a></p>
<p>Occasionally, people ask me to create XHTML/CSS template based on provided .PSDs. Most of the time, such projects are pretty straight-forward &#8212; I tell the hourly rate and the estimated hours. The prospective client then accepts the offer or&nbsp;not.</p>
<p>It could be zillion reasons why clients reject offers and I&#8217;m used to some neutral (read: polite) arguments, like <q>&#8220;It exceeds our budget&#8221;</q> or something like that. However, today I received an interesting&nbsp;response:</p>
<blockquote><p>&#8220;You are a little-bit too expensive, XXX is an hourly rate for a&nbsp;programmer.&#8221;</p>
</blockquote>
<p>Funny, huh? Or&nbsp;sad?</p>
<p>Why on Earth would anyone compare client-side coding with programming. What is it that people (or just this particular client) think some cog of the same engine should be valued more than&nbsp;others?</p>
<p>Is it because the work of accessibility consultant, CSS coder, SEO engineer or usability expert is not something you can point your finger at? Or is it &#8216;cause people tend to care for web standards in a way of questionably increased initial exposure on endless, but completely irrelevant CSS showcase&nbsp;lists?&#8230;</p>
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		<title>2 Balanced WordPress Themes</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230494/</link>
		<comments>http://www.maratz.com/blog/archives/2008/01/22/2-balanced-wordpress-themes/#comments</comments>
		<pubDate>Tue, 22 Jan 2008 12:57:09 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[coding/design]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/archives/2008/01/22/2-balanced-wordpress-themes/</guid>
		<description><![CDATA[
The first post in this year (better late, than never) and I present you 2 (that&#8217;s right: two) brand new web logs by my two fellow colleagues &#8212; Marko Kr&#353;ul (the creative) and Toma&#353; Trkulja (the&#160;methodic).
I was more than happy to contribute in the development of these two beautiful WordPress themes, spiritually named Balance White [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ii.teribl.org/"><img src="http://www.maratz.com/img/2008/jan/dudikoff2.jpg" height="210" width="420" alt="" /></a></p>
<p>The first post in this year (better late, than never) and I present you 2 (that&#8217;s right: two) brand new web logs by my two fellow colleagues &#8212; <a href="http://www.teribl.org/">Marko Kr&#353;ul</a> (the creative) and <a href="http://zytzagoo.net/blog/">Toma&#353; Trkulja</a> (the&nbsp;methodic).</p>
<p>I was more than happy to contribute in the development of these two beautiful WordPress themes, spiritually named <strong>Balance White</strong> and <strong>Balance Black</strong>. The White was deployed first on <a href="http://www.adriamedia.hr/">our company&#8217;s</a> <a href="http://www.croportal.net/">flagship project&#8217;s</a> <a href="http://www.croportal.hr/lab/">development blog</a> in it&#8217;s original setup and <del>Dudikoff and Roseanne</del> <ins datetime="2008-0-23T17:8:59--1:00">(link removed for offending content :p)</ins> have been customized later on. <ins datetime="2008-0-23T17:5:22--1:00">(<strong>Ed&#8217;s note:</strong> Dudikoff and Roseanne is not a WordPress theme, it&#8217;s customized  version of Balance White.)</ins></p>
<p>Anyway, download <a href="http://www.teribl.org/teribl_themes/balance-white.zip">Balance White</a> 0r <a href="http://www.teribl.org/teribl_themes/balance-black.zip">Balance Black</a> and if you care, let us know what do you&nbsp;think.</p>
<h2>Sample&nbsp;sites:</h2>
<ul>
<li><a href="http://www.croportal.hr/lab/">Croportal Dev&nbsp;Blog</a></li>
<li><a href="http://www.zytzagoo.net/blog/">Zytzagoo&#8217;s&nbsp;Den</a></li>
</ul>
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		<title>BarCamp Zagreb: Tipografija za web (lang=hr)</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230495/</link>
		<comments>http://www.maratz.com/blog/archives/2007/12/07/barcamp-zagreb-tipografija-za-web-langhr/#comments</comments>
		<pubDate>Fri, 07 Dec 2007 08:41:51 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[events]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/archives/2007/12/07/barcamp-zagreb-tipografija-za-web-langhr/</guid>
		<description><![CDATA[Slideshow from BarCamp Zagreb in Croatian]]></description>
			<content:encoded><![CDATA[<div class="video" lang="hr"><object width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=tipografija-za-web-10-prljavih-trikova-119692782542052-3"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=tipografija-za-web-10-prljavih-trikova-119692782542052-3" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object></div>
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		<title>Barcamp schedule almost sold out.</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230496/</link>
		<comments>http://www.maratz.com/blog/archives/2007/12/01/barcamp-schedule-almost-sold-out/#comments</comments>
		<pubDate>Sat, 01 Dec 2007 15:09:59 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[events]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/archives/2007/12/01/barcamp-schedule-almost-sold-out/</guid>
		<description><![CDATA[Just a few empty slots left.]]></description>
			<content:encoded><![CDATA[<p>Barcamp Zagreb <a href="http://barcamp.ini.hr/schedule/">session slots</a> are almost all filled. I reserved mines in the very last moment (thanks Mislav) risking the clash with other presenters which sessions I planned to attend. Everything went well at the end, and BTW I finished up with the two&nbsp;topics:</p>
<ul>
<li><strong>Superfast web sites in 20 minutes</strong> beginning at <strong>19:20</strong> and ending at <strong>19:40</strong> in Gray room&nbsp;and</li>
<li><strong>Typography for web, 10 dirty tricks</strong> from <strong>20:00</strong> to <strong>20:20</strong> in White &#8216;the Geekier&#8217;&nbsp;room</li>
</ul>
<p>Just a few more seats are available, so hurry up and <a href="http://barcamp.ini.hr/registration/">grab yours</a> for an intensive Wednesday&nbsp;afternoon.</p>
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		<title>Tag based advertising?</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230497/</link>
		<comments>http://www.maratz.com/blog/archives/2007/11/18/tag-based-advertising/#comments</comments>
		<pubDate>Sun, 18 Nov 2007 14:11:06 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[coding/design]]></category>

		<category><![CDATA[entertainment]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/archives/2007/11/18/tag-based-advertising/</guid>
		<description><![CDATA[The power of folksonomy.]]></description>
			<content:encoded><![CDATA[<p> How is the tag based advertising done at&nbsp;<a href="http://www.coolinarika.com/">Coolinarika.com</a>?</p>
<ol>
<li>users are tagging&nbsp;recipes</li>
<li>advertiser reserves a desired set of&nbsp;tags</li>
<li>in this case, the <del>company</del> <ins datetime="2007-10-21T15:18:2--1:00">brand</ins> &#8220;Eva sardine&#8221; reserved the following tags: <cite>fish</cite>, <cite>shrimps</cite>, <cite>main course</cite>, <cite>sea food</cite>, <cite>sea</cite>, &#8230; <cite>eva</cite> (the name of the <del>company</del> <ins datetime="2007-10-21T15:18:2--1:00">brand</ins>)</li>
<li>if the recipe is tagged with some of those preselected tags, there is a relevant ad&nbsp;displayed.</li>
</ol>
<p>Clever, huh? But the most interesting part is the following <a href="http://njava.coolinarika.com/slike/prikazi/14398">edge&nbsp;case</a>.</p>
<p><strong>Update</strong>: &#8220;Eva sardine&#8221; is actually a brand, not a company. Spotted and pointed to by&nbsp;<a href="http://flickr.com/photos/lekke/">lekke</a>.</p>
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		<title>BarCamp Zagreb</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230498/</link>
		<comments>http://www.maratz.com/blog/archives/2007/11/14/barcamp-zagreb/#comments</comments>
		<pubDate>Wed, 14 Nov 2007 21:48:35 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[events]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/archives/2007/11/14/barcamp-zagreb/</guid>
		<description><![CDATA[Croatian developers in open discussion.]]></description>
			<content:encoded><![CDATA[<p>YEY! The first <a href="http://barcamp.org/BarCamp">BarCamp</a> in Zagreb, Croatia will take place on Wednesday, December 5th, at the Grey and White meeting rooms at <a href="http://www.fer.hr/">FER</a>,&nbsp;Zagreb.</p>
<p>The event is organized by <a href="http://ini.hr/">Initium</a>, the guys behind the successful <a href="http://webstart.ini.hr/">web.start conference</a>, held earlier this&nbsp;year.</p>
<p>At the time of this writing, I already got a booking confirmation from <a href="http://barcampzagreb.eventwax.com/barcamp-zagreb/register">EventWax</a> and if you are coming (and I hope you <em>are</em>), keep an eye on the <a href="http://barcamp.ini.hr/">official web&nbsp;site</a>.</p>
<p>BarCamp rules for attendees are pretty simple: all of the crowd should participate actively in some way. I&#8217;m still not quite sure about the topic which would be the most appropriate for me to join with, but I have a few dirty ones &#8212; if I am lucky enough so the others would find those&nbsp;interesting:</p>
<ul>
<li>Typography for the&nbsp;web</li>
<li><acronym title="Do it yourself">DIY</acronym> high-performance web&nbsp;sites</li>
<li>Usability testing on a&nbsp;shoestring</li>
<li>Bit-literacy on the&nbsp;web</li>
</ul>
<p>Now, I whipped this list in hope that I will at least make myself publish an article or two in the near future about the mentioned&nbsp;matters. </p>
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		<title>FOWA Expo random bits</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230499/</link>
		<comments>http://www.maratz.com/blog/archives/2007/10/13/fowa-expo-random-bits/#comments</comments>
		<pubDate>Sat, 13 Oct 2007 11:56:55 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[events]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/archives/2007/10/13/fowa-expo-random-bits/</guid>
		<description><![CDATA[Earlier this week, I already wrote about FOWA Expo, but here are more informal bits &#8212; moments and quotes written down, remembered or&#160;experienced.
Networking
Prior the conference every attendee was asked to sign-up to FOWA Crowdwine and choose her interests, so the organizers can help us meet more people. Those who did, received unique badges at reception [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier this week, <a href="/blog/archives/2007/10/08/fowa-expo-07-report/">I already wrote about FOWA Expo</a>, but here are more informal bits &#8212; moments and quotes written down, remembered or&nbsp;experienced.</p>
<h2>Networking</h2>
<p>Prior the conference every attendee was asked to sign-up to <a href="http://fowa.crowdvine.com/">FOWA Crowdwine</a> and choose her interests, so the organizers can help us meet more people. Those who did, received unique badges at reception with their tags, matches and&nbsp;opposites.</p>
<p>My tags were naturally: <em>user experience</em>, <em>web standards</em>, <em>typography</em>&#8230; and my matches were <a href="http://www.abilitynet.org.uk/webteam#robin">Robin Christoperson</a>, <a href="http://www.andrewpendrick.co.uk/">Andrew Pendrick</a>, <a href="http://www.sarahward.co.uk/">Sarah Ward</a> and <a href="http://gz.sunsblog.net/">George Zafirovski</a>. I actually met George, who moved from <a href="http://en.wikipedia.org/wiki/Republic_of_Macedonia">Macedonia</a> to London some 10 years ago, so we easily switched to Croatian (Macedonia and Croatia are both former Yugoslaw&nbsp;republics).</p>
<p>There was a couple of considerable job offers on the conference and if one was available, she could walk away with a brand new&nbsp;position.</p>
<h2>Randoms&nbsp;bits</h2>
<ul>
<li><a href="http://www.muledesign.com/">Erika Hall</a> said <q>Users don&#8217;t complain about wording as long as you don&#8217;t change colors.</q> (<a href="http://www.slideshare.net/mulegirl/copy-is-interface">Copy is&nbsp;Interface</a>)</li>
<li><a href="http://www.dopplr.com/">Matt Biddulph</a> said <q>Internet is small pieces loosely joined.</q> (<a href="http://www.slideshare.net/mattb/coding-on-the-shoulders-of-giants">Coding on the Shoulders of&nbsp;Giants</a>)</li>
<li>If you need reliable <em>standalone</em> &#8220;DOMContentLoaded&#8221; JavaScript function, take a look at the <a href="http://www.kryogenix.org/days/2007/09/26/shortloaded">shortloaded</a> by famous <a href="http://www.kryogenix.org/">Stuart&nbsp;Langridge</a>.</li>
<li><a href="http://code.google.com/p/identity-matcher/">Identity Matcher</a>, extracted from <a href="http://www.dopplr.com/">dopplr.com</a> codebase, enables you to pull in social network information from sites such as GMail, Twitter, Flickr or&nbsp;Facebook.</li>
<li>This one&#8217;s my favorite; <a href="http://deltatangobravo.com/">Daniel Burka</a> said <q>You simply have to say &#8216;No&#8217; to more features. Look at the Firefox and Mozilla Suite. Firefox would never be so popular if they didn&#8217;t decide to keep it simple.</q></li>
</ul>
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		<title>Introduce advanced options wisely</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230500/</link>
		<comments>http://www.maratz.com/blog/archives/2007/10/10/introduce-advanced-options-wisely/#comments</comments>
		<pubDate>Wed, 10 Oct 2007 06:40:50 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[coding/design]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/archives/2007/10/10/introduce-advanced-options-wisely/</guid>
		<description><![CDATA[Advanced options are a side dish, not the main course.]]></description>
			<content:encoded><![CDATA[<p>The default options are the ones, that the majority of users understand well. With defaults designed to facilitate the basic tasks, <em>all</em> users will be able to start using web app right&nbsp;away.</p>
<p><strong>Advanced features only make sense if they increase the accuracy and reduce time spent on a task</strong>. Advanced options made up-front, without real demand from the user-base are often only something glossy and shiny. Inviting users to learn a feature which main purpose is to be a <em>cool widget</em> that differentiate the application from the others  &#8212; will fail for one very simple&nbsp;reason.</p>
<p>The kind of users who would appreciate such a feature are often anxiously seeking for the next gadget once the master the current one. In most cases, those visitors are not here for the <em>content</em>, but for the <em>context</em>, most notably the <em>coolness factor</em>. Unless the coolness itself is your product, you are probably not targeting those&nbsp;users.</p>
<p>Add advanced feature when you are absolutely sure you need it and after you have real user&#8217;s&nbsp;feedback.</p>
<p><strong>Advanced feature should be gently introduced once the user is familiar with the basic functionality</strong>. In desktop applications such advanced options are often hidden in the &#8216;settings&#8217; or &#8216;preferences&#8217; panel. In web application those could be placed somewhere in &#8216;my profile&#8217; area. However you decide to do it technically, don&#8217;t create the interface noise by polluting the&nbsp;content.</p>
<p>With well known web services, like <a href="http://www.amazon.com/">Amazon</a>, the extensive loyal user base is a good excuse to place an advanced feature right up-front. With a new project which need yet to prove its&#8217; credibility, one has to be careful not to reject valuable first comers by unnecessary complicated&nbsp;interface.</p>
<h3>Related&nbsp;reading</h3>
<ul>
<li><a href="http://www.useit.com/alertbox/">Alertbox</a>: <a href="http://www.useit.com/alertbox/features.html">Feature&nbsp;Richness</a></li>
<li><a href="http://www.goodexperience.com/blog/archives/cat_bestof.php">Good Experience&nbsp;Best-of</a></li>
</ul>
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		<title>FOWA Expo 07 report</title>
		<link>http://feeds.feedburner.com/~r/maratz/Mlrj/~3/277230501/</link>
		<comments>http://www.maratz.com/blog/archives/2007/10/08/fowa-expo-07-report/#comments</comments>
		<pubDate>Mon, 08 Oct 2007 20:16:41 +0000</pubDate>
		<dc:creator>marko</dc:creator>
		
		<category><![CDATA[events]]></category>

		<guid isPermaLink="false">http://www.maratz.com/blog/archives/2007/10/08/fowa-expo-07-report/</guid>
		<description><![CDATA[Three tracked, business oriented conference.]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.futureofwebapps.com/">FOWA Expo</a> was more business oriented then the previous one (Expo extension is for sponsor&#8217;s stands on the entrance to the hall, where some interesting product/service demos were held). A vast majority of talks were about lessons learned and dos and don&#8217;ts when it comes to&nbsp;startups.</p>
<h2>On to presentations&#8230; or better yet,&nbsp;speakers</h2>
<p>Super-optimistic Chief Performance Yahoo! <a href="http://www.stevesouders.com/"><strong>Steve Sounders</strong></a>, the author of <a href="http://developer.yahoo.com/yslow/">YSlow</a> for <a href="http://www.getfirebug.com/">Firebug</a>, confirmed what <a href="http://nate.koechley.com/">Nate Koechley</a> first introduced at <a href="http://vivabit.com/atmedia2007/europe/">@media</a> this Spring about <a href="http://yuiblog.com/blog/2007/09/04/video-souders/">speeding-up web&nbsp;pages</a>.</p>
<p>You can&#8217;t fight the numbers and <cite>High Performance Web Sites</cite> surely whipped some shocking ones out. I already saw some of the graphs at <a href="http://yuiblog.com/">YUI Blog</a> earlier, but many attendees were left&nbsp;surprised.</p>
<p>Following the <cite>High Performance</cite> directions, any site can be 50% leaner within a few hours. Given the fact that the companies/organizations invest considerable amounts of money into hardware infrastructure and/or back-end development (for instance, a development of an advanced caching system), it is just silly to skip this first and the easiest step in optimizing site&#8217;s&nbsp;performance.</p>
<p>If you&#8217;re ready to start making faster web pages, but don&#8217;t know where to start, I encourage you to <a href="http://astore.amazon.com/maratzcom-20/detail/0596529309">buy a&nbsp;book</a>.</p>
<p><strong>Robin Christopherson</strong>, a Web Consultant at <a href="http://www.abilitynet.org.uk/">AbilityNet</a>, held pretty impressive demonstration about how visually challenged people use the internet. Listening to screen reader playing the endless strings of meaningful text was scary, but  at the same time enlightening&nbsp;experience.</p>
<p>The curiosity of the session was &#8212; it takes approx. 20 minutes for screen reader to start reading the main content on <a href="http://amazon.co.uk/">Amazon.co.uk</a>, because they simply didn&#8217;t provide <em>skip to main content</em>&nbsp;link.</p>
<p><a href="http://deltatangobravo.com/"><strong>Daniel Burka</strong></a>, a lead creative behind <a href="http://digg.com/">Digg</a> and <a href="http://pownce.com/">Pownce</a> was a true refreshment. His presentation about community feedback was honest and authentic. He was surprisingly patient to rivers of attendees, without a blink of celebrity pretending. Thanks to his feet standing firmly on the ground, we&#8217;ve collected some pretty valuable tips <span class="amp">&amp;</span> tricks during the informal discussions&nbsp;afterwards.</p>
<p><strong>Erika Hall</strong> from <a href="http://www.muledesign.com/">Mule Design</a> in her <cite>Copy is Interface</cite> gave a bunch of great examples of how careless choice of copy used on the site&#8217;s interface can make a site either miss-interpreted or completely blunt. She also pointed out that without knowing your users/audience, it&#8217;s difficult to come with the right&nbsp;choice.</p>
<p>The sweet desert of the second day was a survival/essential startup session by <a href="http://www.feedburner.com/">Feedburner</a> co-founder <strong>Dick Costolo</strong>. He extended the presentation well over his minutes, but with a good reason and greatly approved by the&nbsp;crowd.</p>
<p><cite>Launch Late to Iterate Often</cite> provided a great insight in common pitfalls in the first year or so of a projects life-span. Pointers like <q>Ask for money when you have it</q>, <q>There&#8217;s no such thing as a Standard Deal</q> and <q>Flat Organization</q> are just a few of 14 selected bullets I wrote down; and there was even more&#8230; What&#8217;s more important &#8212; he covered every thesis with a valid&nbsp;example.</p>
<p>All in all, many bits collected and a few randoms I will hopefully post in the next couple of days. In a mean-time, check out the <a href="http://www.slideshare.net/group/future-of-web-applications/slideshows">available presentations</a> at&nbsp;<a href="http://www.slideshare.net/">SlideShare</a>.</p>
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