{"id":231,"date":"2007-11-18T16:11:06","date_gmt":"2007-11-18T14:11:06","guid":{"rendered":"http:\/\/www.maratz.com\/blog\/archives\/2007\/11\/18\/tag-based-advertising\/"},"modified":"2007-12-15T20:44:24","modified_gmt":"2007-12-15T18:44:24","slug":"tag-based-advertising","status":"publish","type":"post","link":"https:\/\/www.maratz.com\/blog\/archives\/2007\/11\/18\/tag-based-advertising\/","title":{"rendered":"Tag based advertising?"},"content":{"rendered":"<p> How is the tag based advertising done at <a href=\"http:\/\/www.coolinarika.com\/\">Coolinarika.com<\/a>?<\/p>\n<ol>\n<li>users are tagging recipes<\/li>\n<li>advertiser reserves a desired set of tags<\/li>\n<li>in this case, the <del>company<\/del> <ins datetime=\"2007-10-21T15:18:2--1:00\">brand<\/ins> \u201cEva sardine\u201d reserved the following tags: <cite>fish<\/cite>, <cite>shrimps<\/cite>, <cite>main course<\/cite>, <cite>sea food<\/cite>, <cite>sea<\/cite>, &#8230; <cite>eva<\/cite> (the name of the <del>company<\/del> <ins datetime=\"2007-10-21T15:18:2--1:00\">brand<\/ins>)<\/li>\n<li>if the recipe is tagged with some of those preselected tags, there is a relevant ad displayed.<\/li>\n<\/ol>\n<p>Clever, huh? But the most interesting part is the following <a href=\"http:\/\/njava.coolinarika.com\/slike\/prikazi\/14398\">edge case<\/a>.<\/p>\n<p><strong>Update<\/strong>: \u201cEva sardine\u201d is actually a brand, not a company. Spotted and pointed to by <a href=\"http:\/\/flickr.com\/photos\/lekke\/\">lekke<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The power of folksonomy.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-231","post","type-post","status-publish","format-standard","hentry","category-codingdesign","category-entertainment"],"_links":{"self":[{"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":0,"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}