{"id":238,"date":"2007-06-15T07:06:43","date_gmt":"2007-06-15T05:06:43","guid":{"rendered":"http:\/\/www.maratz.com\/blog\/archives\/2007\/06\/15\/atmedia-europe-2007-report\/"},"modified":"2008-05-18T11:07:22","modified_gmt":"2008-05-18T09:07:22","slug":"atmedia-europe-2007-report","status":"publish","type":"post","link":"https:\/\/www.maratz.com\/blog\/archives\/2007\/06\/15\/atmedia-europe-2007-report\/","title":{"rendered":"@media Europe 2007 report"},"content":{"rendered":"<p>Two busy days of intensive schedule. A few very inspirational talks to fill your creative batteries and some encouraging sessions that simply confirm you\u2019re on the right track. Rivers of nearly 700 people crawling inside the Business Design Centre in Islington, London \u2013 in for the presentations and out to breathe some fresh air, grab a bite or light a cigarette \u2013 that\u2019s in short what to expect from the largest web conference in Europe.<\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/maratz\/sets\/72157600332110108\/\"><img loading=\"lazy\" src=\"\/img\/2007\/atmedia07\/540497509_7de6096f59.jpg\" width=\"420\" height=\"279\" alt=\"Conference detail\" \/><\/a><\/p>\n<h2>Sessions<\/h2>\n<p>Sessions were held in two tracks, so unfortunately one couldn\u2019t catch up on everything.<\/p>\n<p>I went to see more of the design-oriented talks, while <a href=\"http:\/\/web.burza.hr\/en\/who\/is\/zytzagoo\/\">Toma&#353;<\/a>, our lead developer, was more interested in technical topics. <a href=\"http:\/\/web.burza.hr\/en\/who\/is\/njava\/\">Vanja<\/a> (<a href=\"http:\/\/web.burza.hr\/\">web.burza<\/a> CEO) and <a href=\"http:\/\/web.burza.hr\/en\/who\/is\/lekke\/\">Daniel<\/a> (our <a href=\"http:\/\/www.flickr.com\/photos\/maratz\/\">personal paparazzo<\/a>) visited a little bit of both.<\/p>\n<p>The most inspiring presentation was <a href=\"http:\/\/www.hicksdesign.co.uk\/\">Jon Hicks\u2019<\/a> <a href=\"http:\/\/www.hicksdesign.co.uk\/journal\/be-a-creative-sponge\">How to be a creative sponge<\/a>, after which I couldn\u2019t resist to photographing every single street sign and shop display on the way back to our appartment.<\/p>\n<p>All other sessions were quite interesting, although not revolutionary. We were happy to get the confirmation that we were already following advices given as \u201cbest practice\u201d, with one little exception \u2013 the eye-opening session <a href=\"http:\/\/nate.koechley.com\/blog\/2007\/06\/12\/high-performance-web-sites\/\">High Performance Web Pages<\/a> by <a href=\"http:\/\/nate.koechley.com\/\">Nate Koechley<\/a>. At the conference, Nate offered 12 rules for speeding up your pages, but added two missing rules later on in his slides, <a href=\"http:\/\/nate.koechley.com\/blog\/2007\/06\/12\/high-performance-web-sites\/\">which can be downloaded from his site<\/a>.<\/p>\n<p>Special thanks goes to <a href=\"http:\/\/www.malarkey.co.uk\/\">Malarkey<\/a> for mentioning Croatian design a few times in his presentation <em>Royale with Cheese<\/em> (slides can be found at his pages, under the <em><a href=\"http:\/\/www.stuffandnonsense.co.uk\/events\/\">events<\/a><\/em>, right-hand column).<\/p>\n<h2>People met<\/h2>\n<p>Quite oddish, we mostly mingled with Croatian people while we were in London!<\/p>\n<p>We met Danijela Na&#273;, the head of design at Croatian <a href=\"http:\/\/www.tportal.hr\/\">T-Portal<\/a>. T-Portal is one of the top five most visited web sites in Croatia, and despite the fact that it\u2019s under the roof of the local T-Com branch (the site is made with frames!), it\u2019s nice to see that the guys behind it care about the standards and are trying to make it better. Baby steps, I guess&#8230;<\/p>\n<p>The social aspect of the conference (soundly named <em>@media <strong>Europe<\/strong><\/em>) was a little bit disappointing. There was a number of \u201cclosed\u201d groups (for instance, <a href=\"http:\/\/www.stuffandnonsense.co.uk\/britpack\">The Brit Pack<\/a>) that we did not approach because interrupting &#8220;internal&#8221; conversations is considered rude back from where I come from. Funny or sad, we had to introduce ourselves to a certain group of individuals for the second time now, but I guess that\u2019s the way it goes when someone is a celebrity and you\u2019re not&#8230;<\/p>\n<p>Back in Februray at <a href=\"http:\/\/www.futureofwebapps.com\/\">FOWA<\/a>, the conference host <a href=\"http:\/\/www.carsonsystems.com\/about.html\">Ryan Carson<\/a> and his team made an extra effort it this area, which resulted in boosting a number of everyone\u2019s industry connections. Nevertheless, I strongly believe that the crew behind <a href=\"http:\/\/vivabit.com\/atmedia2007\/europe\/\">@media<\/a> did everything to make the conference as successful as possible. After all \u2013 700 attendees is not easy to handle. <em>(Note to self: visit smaller conferences.)<\/em><\/p>\n<p>Despite my ramblings not everything was so dark \u2013 we had a few nice little chats with <a href=\"http:\/\/joeclark.org\/\">Mr. Joe Clark<\/a> (he is Canadian, so no wonder), whom we hopefully taught a few lessons about Croatian recent history, even though the man is a walking encyclopedia and you can hardly impress him&#8230; Joe briefly introduced me to <a href=\"http:\/\/www.w3.org\/People\/Ishida\/\">Richard Ishida<\/a>, the <a href=\"http:\/\/www.w3.org\/International\">Internationalization Activity<\/a> Lead at the <a href=\"http:\/\/www.w3.org\/\">W3C<\/a>, who was quite a pleasant company, too.<\/p>\n<p>The highlight of the trip was finally meeting Rade Bruji\u00e6 (a.k.a. Medo), a long time online friend who was born and lives in London. Medo works for <a href=\"http:\/\/www.kingston.ac.uk\/\">Kingston University London<\/a> as a web designer\/developer in a small, but dedicated web team which is behind some of the great Kingston University subdomains, like the recent <a href=\"http:\/\/cmrg2008.kingston.ac.uk\/\">International Conference: Excellence in Concrete Construction &#8211; through Innovation<\/a>&#8230;<\/p>\n<p> Anyway, Medo was our guide most of the time and thanks to him we spent three nice days hanging out in London\u2019s restaurants and pubs. Hope to see you soon in Zagreb, buddy!<\/p>\n<h2>Off conference activities<\/h2>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/maratz\/sets\/72157600332110108\/\"><img loading=\"lazy\" src=\"\/img\/2007\/atmedia07\/540374150_9ad36e885f.jpg\" width=\"420\" height=\"279\" alt=\"Conference detail\" \/><\/a><\/p>\n<p>We had a chance to <a href=\"http:\/\/www.flickr.com\/photos\/maratz\/sets\/72157600332110108\/\">take a walk around the central London<\/a>, <a href=\"http:\/\/www.flickr.com\/photos\/maratz\/540374186\/in\/set-72157600332110108\/\">do some stunts at Traffalgar square<\/a> and to visit the (unmarked) <a href=\"http:\/\/www.abercrombie.com\/\">Abercrombie &#38; Fitch<\/a> store (where we almost left our life savings). All the cutest chicks work there, so if you are a tourist from Croatia wondering about the lack of cute British ladies on the streets of UK&#8217;s capital \u2013 the answer is: cuties have to work, too!<\/p>\n<h3>Addenum<\/h3>\n<p><a href=\"http:\/\/www.vivabit.com\/atmedia2007\/europe\/schedule\/\">Podcasts and presenatations from @media 2007. are available for download.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How we spent our time in London.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/posts\/238"}],"collection":[{"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":0,"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/posts\/238\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/media?parent=238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/categories?post=238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.maratz.com\/blog\/wp-json\/wp\/v2\/tags?post=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}